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Core Competencies / Values

Strategic Communications and Public Relations professional with two decades of expertise leading talented team members, managing crisis communications, building marketing campaigns, and serving among / with high-level executives in corporate, nonprofit, and public school (government-operated) organizations.

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Certified Professional Communicator (CPC) | Texas Christian University (2022)

  • Culture-driven with innate ability to support change management

  • High integrity, strong interpersonal skills, unprecedented work ethic

  • Positive attitude, builds lasting relationships among diverse audiences

  • Dependable, efficient, organized, team-oriented, outcome-driven for collaborative success among varied audiences / stakeholders

Career History

Chief Communications & Engagement Officer | 2015 - 2025

Gregory-Portland Independent School District (ISD)

*Promoted 2021; previously Communications Officer (2019),

  Communications Coordinator (2015)

Community Relations Specialist & CCEF Board Liaison | 2010 - 2015

Corpus Christi Independent School District (ISD)

Creative Director, Publications & Design | 2009 - 2010

Corpus Christi Watershed (Nonprofit)

Corporate Communications Manager | 2006 - 2009

Whataburger Restaurants LP

*Promoted 2009; previously Corporate Communications Coordinator

Lead Designer & Publisher | 2006 - 2007

U.S. Dept. of Homeland Security, TSWG

Technical Skills

  • Adobe Creative Suite - InDesign, Photoshop, Lightroom, Illustrator, Premiere, Go Live, Acrobat Professional

  • Microsoft / Microsoft 365 - Teams, Planner, SharePoint, Stream, PowerPoint, Excel, Word, Access, etc.

  • Website (& Intranet) Content Management Systems (CMS) - Finalsite, Edlio, WordPress, Wix, SharePoint, etc.

  • Social Media Platforms for Business - Meta/Facebook-Instagram, LinkedIn, X/Twitter, YouTube/Vimeo, etc.

  • Donor Management Systems for Fundraising - DonorPerfect, Blackbaud, Aplos, etc.

Specializations

  • Associated Press (AP) Stylebook Guidelines

  • Significant expertise and interest in PR, communications

  • Extensive experience managing publications, large-scale events, promotional and informational campaigns

  • Proven expertise in crisis communication management

Former / Other Experiences:

  • Editor-in-Chief, "AgriLeader" Texas A&M University Magazine

  • Writer, Photographer, Radio News Correspondent

  • Events & Promotions Liaison to HLSR Show Chairman

  • Events Manager, Agricultural Communicators of Tomorrow

  • Promotions Coordinator, On-Air Personality, 97.5-FM KFTX Radio

  • Journalist, Photographer, Videographer | Freelance / Internships

Education / Certification(s)

Certified Professional Communicator (CPC)

Texas Christian University (2022)

Bachelor of Science, Agricultural Journalism

Texas A&M University, College Station, TX (2006)

Honors, Awards & Associations

  • "Woman of Honor" Award Recipient | JL of Corpus Christi

  • "Leading Lady of San Pat County" | Area Chamber Nominee

  • "Corpus Christi 40 under 40" Award Recipient (2015)

  • TSPRA Gold Star, Crystal Commendation Awards for Excellence in Communications (54 total, 2011 - 2025)

  • TSPRA Top Platinum Award for Multimedia Campaign, Programming Team Recognition (2015)

  • Texas Pioneer Foundation State Winner for Outstanding Strategic Plan (2013) and Major Event (2014)

  • National ACE Design Award for Top Publication, U.S. Dept. of Homeland Security (2010)

  • Whataburger "Difference Maker" Award Nominee (2)

  • National ACT Critique & Contest, 1st Place News, Feature Stories (2005 - 2008)

  • Texas School Public Relations Association (2010 - Current)

  • Texas Association of Partners in Education, VP (2012-14)

  • Association of Fundraising Professionals (2011 - 2018)

© 2025 by CMatern. 

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